E-commerce plus e-mail marketing: a perfect match
Create targeted lists from your online store and effectively market to them
Integrating a professional e-mail marketing system into our ecommerce software made perfect sense to us. E-mail marketing - when done right - is a great way to increase sales, develop a better relationship with your customers, and promote word-of-mouth to acquire new ones.
So we worked with our partners at NWEB, developers of MailUp, to create tight integration between the two systems.
Multiple newsletter preferences
When you activate the integration between your ProductCart-powered store and MailUp, you immediately gain the ability to have customers subscribe and unsubscribe to multiple, fully independent e-mail lists.
- Setup multiple lists in MailUp: for example: women fashion, men fashion, and kids fashion: you will send different offers and promotions to the three different lists
- Choose which ones to show in your ProductCart stores (during signup, checkout, etc.): you can let your customers subscribe to all or some of the lists you have created in MailUp.
- Customers can subscribe to all or some of the newsletters, and unsubscribe to one while staying subscribed to another
Quickly execute targeted e-mail campaigns
MailUp will then take care of the delivery, tracking, and reporting of your e-mail marketing messages.
- Create targeted e-mail lists in seconds in your ProductCart Control Panel
- Transfer them to MailUp, with one click
- Send your newsletter, special offers, etc.
- Track opens, clicks, etc. in MailUp
- See which clicks turn into orders
Deliver and track professional e-mail messages
MailUp contains dozens of smart features to effectively handle all your e-mail marketing needs.
- Choose from dozens of professionally designed, fully customizable templates
- Create your own email templates with easy-to-use editing tools
- Manage unlimited distribution lists
- Automatically handle subscription confirmations, unsubscribing customers, and bounced messages
- Separately track each link in your e-mail messages, then view detailed reports on what recipients did
